Kim Kardashian is a name that needs no introduction. She rose to fame as a reality TV star, but over the years, she has become a household name for her business ventures as well. Kim Kardashian has built an empire with her brand, from makeup and perfume lines to shapewear and mobile games. In this article, we will dive into the success of Kim Kardashian companies and explore how she has managed to build a multi-million dollar business empire.
The Rise of the Kardashian Empire
Before we dive into the specific companies that Kim Kardashian owns, let’s take a trip down memory lane and understand how it all began. Kim Kardashian first rose to fame in 2007 with the launch of her family’s reality TV show “Keeping Up with the Kardashians.” The show gained immense popularity, and with it, Kim Kardashian’s personal brand started to grow.
As her fame increased, so did her business opportunities. In 2009, she launched her first perfume line called “Kim Kardashian” in partnership with Lighthouse Beauty. The following year, she expanded into the fashion industry with a collaboration with Bebe stores. This was just the beginning of what would be a long and successful journey for Kim Kardashian in the business world. See more: Review of A Series of Unfortunate Events Movie Cast
In 2017, Kim Kardashian announced the launch of her makeup line called “KKW Beauty”. The brand initially started with contour kits, but over the years, it has expanded to include various beauty products such as eyeshadow palettes, lipsticks, and highlighters.
The success of KKW Beauty can be attributed to several factors. Firstly, Kim Kardashian’s social media following played a significant role in promoting the brand. With over 150 million followers on Instagram alone, she has a massive audience that is interested in her beauty products.
Secondly, KKW Beauty also gained popularity due to its diverse range of shades. The brand offers a wide variety of shades for all skin tones, making it inclusive and appealing to a broader market.
Another successful venture under Kim Kardashian’s belt is her shapewear line called “Skims.” Launched in 2019, the brand has quickly gained popularity for its comfortable and inclusive shapewear options. Skims offers a variety of sizes, from XXS to 4X, and has gained praise for its body-positive messaging.
The brand has also faced its fair share of controversies. In the initial launch, it was accused of cultural appropriation for using the name “Kimono” for its shapewear line. However, after receiving backlash, Kim Kardashian renamed the brand to Skims.
Kim Kardashian’s success is not limited to just the beauty and fashion industry. In 2014, she released her mobile game “Kim Kardashian: Hollywood,” which quickly became a hit. The game grossed over $200 million in revenue in its first year and continues to be popular among players.
The success of this mobile game can be attributed to Kim Kardashian’s personal branding and her ability to connect with her fans. The game allows players to create their own celebrity and experience the glitz and glam of Hollywood, which resonates well with Kim Kardashian’s brand.
Keeping Up With the Kardashians (KUWTK)
While Kim Kardashian may not technically own the hit reality TV show “Keeping Up With the Kardashians,” she has undoubtedly played a significant role in its success. The show, which premiered in 2007, has been on the air for over 13 years and continues to gain high ratings.
KUWTK serves as a marketing platform for all of Kim Kardashian’s businesses and personal brand. It allows viewers to get an inside look into her life and promotes her products and ventures.
The Power of Social Media
One cannot talk about the success of Kim Kardashian’s companies without mentioning the impact of social media. With a massive following on various platforms, Kim Kardashian has effectively utilized social media to market her products and stay connected with her audience.
She often shares behind-the-scenes looks at her businesses, sneak peeks of upcoming products, and collaborations with other brands on her social media platforms. This not only helps to promote her products but also keeps her followers engaged and interested in what she has to offer.
How many companies does Kim Kardashian own?
Kim Kardashian currently owns three primary companies: KKW Beauty, Skims, and Kimoji.
Did Kim Kardashian start any of these companies from scratch?
Yes, Kim Kardashian started all of her companies from scratch. She leveraged her personal brand and social media following to promote and grow her businesses.
How much is Kim Kardashian’s net worth as of 2020?
According to Forbes, Kim Kardashian’s net worth in 2020 is estimated at $900 million.
Are there any upcoming ventures for Kim Kardashian?
Yes, Kim Kardashian recently announced the launch of her own skincare line called “KKW Skin,” which is set to release in 2021.
How does Kim Kardashian balance her personal brand and businesses?
Kim Kardashian has a team that helps her manage her various companies and social media platforms. She also prioritizes her family and personal time, ensuring a healthy work-life balance. End of FAQ Section
From her rise to fame with “Keeping Up With the Kardashians” to her successful business ventures, Kim Kardashian has proven herself to be a savvy entrepreneur. She has built an empire with her brand and continues to expand into various industries. With social media as her marketing platform and a loyal fanbase, it is safe to say that Kim Kardashian’s success in the business world is here to stay. So if you’re looking for some entrepreneurial inspiration, look no further than the success of Kim Kardashian companies.